We currently find ourselves bound to our homes due to the lockdown brought about by the Covid-19 Pandemic. Consequently life has transferred onto digital platforms where our only source of connection to the outside world is through browsing the internet to order food, buy clothes and stay connected with one another through social media platforms. In January 2021 online transactions increased by 39.7% compared to last year’s index period revealing the impact such environments have on the way we go about using technology. One could go as far as saying it is the only system in place to keep us connected to one another.
How have sectors such as the art industry - which base themselves off of the necessary physical presence of the consumer in order to create an immersive experience - fared through these unprecedented times? In spite of exhibitions transferring online, unfortunately, we currently have to forgo the captivating experience of visiting a gallery space.
However, AWTG provides new technologies that allow immersive experiences, such as those of the art world, to take place in any location. Via proprietary AWTG technology we are able to fill the sensory void left in our world. Through these platforms, we can access 3D models of artwork, enabling interaction and an ability to view the work from a 360-degree detailed perspective. Through handheld devices, it’s possible to walk around the art exploring it from every possible angle, supplying the audience with a captivating experience. Besides the 3D models, you get a range of information based on the artwork, such as its historical context, the concept the artist was exploring, sources from various critics, and so on. In this way, AWTG has replicated the level of detail in which one views pieces in a gallery environment as much as possible, whilst enhancing our knowledge; allowing experiences such as these to continue despite being confined to our homes.
AWTG’s innovation amplifies such experiences further by allowing you to virtually travel to an exhibit in a different place and time through virtual architectural spaces that parallel the layout of a gallery. Virtual rooms become more lifelike than ever and can be explored through smart devices.
You also have the opportunity to attend live interactive artist talks and performances through AWTG’s Shared Experience. Powered by 5G technology, you can now access any form of a live presentation from home, through a real-time hologram interaction which allows two-way communication. This event can then be live-streamed, reaching a wider range of people and allowing events to quickly spread throughout the world. These innovations increase the accessibility of such experiences; there is no limit to how many people can take part meaning that anyone, anywhere, can witness the event as if attending physically.
In spite of losing direct physical interaction with the art, we now have an accessible way to acquire in-depth knowledge and understanding of the artworks presented. Although these augmented realities cannot substitute the true emotive experience of attending a physical gallery space, these complementary technologies offer the possibility to access the works from anywhere in the world with the additional possibility to access a range of related resources all at the tip of your fingers.
Technologies such as these have expanded the reach of the industries that base themselves on immersive experiences, such as the art world. With the intention of bringing the event directly to the audience, we aim to replicate real-life involvement in every way possible. You can now access a vast network of experiences through readily available systems wherever and whenever.