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Three Celebrates its 5G Rollout at London Fashion Week

  • 3 minute read
  • Published by Eleanor Brash on 14 Feb 2020
  • Last modified 14 Feb 2020
Three celebrates 5G mobile roll out with "ultimate showcase of its 5G superiority" with a global first at London Fashion Week
  • Tonight, Three will use its ‘Real 5G’ at London Fashion Week to celebrate its 5G roll-out across the UK
  • Its super-fast 5G will transform the traditional fashion show into a truly immersive, multi-sensory experience for the whole audience, culminating with model Adwoa Aboah watching her digital-self walk the catwalk from the FROW (front row)
  • Three’s 5G mobile will be available in 65 new locations across the UK from the end of February

Today, Three continues its 5G roll out which sees its 5G mobile available in locations across the UK including London, Cardiff, Glasgow, Manchester, Birmingham, Coventry and Nottingham from the end of this month.

With its 5G service now fully supported by its world-first 5G cloud core, Three will be showcasing its 5G superiority at London Fashion Week, providing a stunning glimpse into how 5G can transform the traditional fashion show. Three has partnered with Central Saint Martins to create a fully-immerse 5G fashion experience that awakens all the senses for the audience through accompanying technological effects. It includes spatial audio, haptic feedback, a 46 metre projection the length of the runway, and an array of aromas, for a mesmerising experience that reflects the designers’ inspirations.

The finale will culminate in an empty catwalk as Aboah’s 5G fuelled digital model walks out in the last outfit of the show. Those with a 5G handset will be able to witness this world-first through the device, alongside all the visual, sensory and sound effects.

“Today we are celebrating what is possible through 5G with a showcase of our ultra-fast 5G capabilities marking the next step in our 5G journey. The breath-taking, immersive audience experience is something that’s never been done before and we are proud to demonstrate it at such a prestigious global event. 5G is set to change the world for all of us and we can’t wait for our customers to start experiencing it.”

Dave Dyson, CEO at Three

Three reckons it is set up to be the fastest 5G network in the country with the ability to provide peak mobile speeds of up to 2x faster than other telco operators due to its substantial 5G spectrum holding. All of Three’s new and existing customers will have access to 5G with no speed caps and at no extra cost on all contract, SIM only and PAYG mobile plans.

The list of cities and towns that will see 5G include:

ABERDEEN
ABINGDON-ON-THAMES
ALDERSHOT
BALLOCH
BARROW-IN-FURNESS
BASILDON
BATH
BEDFORD
BIRKENHEAD
BIRMINGHAM
BLACKPOOL
BOREHAMWOOD
BRADFORD
BRIGHTON
BRISTOL
BROOKMANS PARK
CANNOCK
CARDIFF / CAERDYDD
CHATHAM
CLAYTON-LE-WOODS
COVENTRY
CRAWLEY
CULLINGWORTH
DONCASTER
DUNDEE
GLASGOW
GOREBRIDGE
GRIMSBY
GUILDFORD
HEANOR
HEDGE END
HEMEL HEMPSTEAD
HUDDERSFIELD
INCHINNAN
IPSWICH
LEEDS
LEICESTER
LEYLAND
LIVERPOOL
LONDON
LOWER STONDON
LUTON
MAIDSTONE
MANCHESTER
MOTHERWELL
NESTON
NEWQUAY
NOTTINGHAM
NUNEATON
PETERBOROUGH
PLYMOUTH
PRESTON
READING
REDCAR
ROYSTON
SHEFFIELD
SHELLY GREEN
SLOUGH
ST ALBANS
SUNDERLAND
SWADLINCOTE
SWANSEA / ABERTAWE
SWINDON
WESTHOUGHTON
WICKFORD
WIGAN

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