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5G for business: a 2030 market compass

    added by Ericsson on 23 Oct 2019

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With consumer and personal communication-centric commercial 5G networks already live around the globe, the next wave of 5G expansion will allow businesses to digitalize with more mobility, flexibility, reliability, and security – taking IoT and industrial applications to never-before-seen levels. And there’s much more to explore.

About the 5G business compass:
With 5G deployments now being underway across most geographies, Ericsson has conducted a new iteration of its study on how to realize the 5G industry digitalization business potential. This study reflects that the ICT industry at large has come to learn more than before, something visible in a redistribution between the market projection for business to consumers (B2C) vs business to business (B2B) services, as well as changes to the B2B use case clusters studied.

The expectations of significant growth in 5G B2B services is confirmed
With an addressable market projection extended in time, there is now a broader context for observations. Across 200+ use cases, 10 different industries and a set of 5G enabled use cases clusters, 18% of the total ICT addressable industry digitalization value and 47% of the 5G enabled B2B value can be addressed by service providers.

Service providers could take different roles across different ecosystems, ranging from connectivity provisioning to B2B service delivery and end-user application creation. Across all roles, there is substantial potential to pursue, and service providers are expected to play an instrumental role in industry digitalization.

Key to leverage the power of use case clusters: Upon entering new 5G B2B markets, addressing industries separately and looking at one use case at a time is not the most optimal way to create the synergies needed to be cost-competitive. Therefore, we have grouped use cases with similar attributes together to examine the opportunities also by use case type – or cluster – rather than only by industry. What we found is that that grouping the use cases together into 9 use case clusters covers around 90% of the market opportunity sized for service providers.

The journey to capture the value of 5G beyond mobile broadband starts now
Industry digitalization opens new opportunities for service providers to build and extend their businesses beyond connectivity. The 5G-IoT landscape offers enormous potential but is complex to navigate and demands a comprehensive understanding of the different driving forces and barriers for different industries in focus. The probability to be successful in capturing parts of this potential is higher in the next 5-7 years when roles and market shares are established rather than later. Addressing these opportunities could enable service providers to unlock additional revenue streams of up to 35 percent, on top of the current scope of business by 2030.

The time to act is now in 4G and early 5G deployments
To build the momentum for this growth. It is key to invest in 4G, to excel in 5G. Here, private networks represent a very important first step and a fundament to build momentum in serving a wide array of 5G-enabled use cases.

´5G for business – a compass´ describes Ericsson.s conclusions supporting service providers to navigate the competitive landscape and pursue opportunities across industries. The market research performed provides an indication of where value pools are and sets the direction for strategic planning and required activities to capture parts of this opportunity in the coming years.

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