Event

5G for Marketing - Unlocking The Full Potential

Attend this event

Starts 9 Apr 12:00

Ends 9 Apr 14:15

Join UK5G and Imagination to explore the impact and importance of 5G for the Marketing industry.

As a precaution due to coronavirus, the live version of this event will not take place. We are delivering it as an online webinar one week later than originally scheduled. The new date is the 9th April. 

Join UK5G and global experience agency Imagination to explore the impact and importance of 5G for the Marketing Industry.
 
The high-bandwidth low-latency technologies promised by 5G will revolutionise the way we produce, consume and develop experiences and content.   

Join us to understand the current status of 5G and explore the wealth of opportunities it offers to the Marketing and Advertising Industries. With a panel of creative, content platforms and brands leveraging 5G, from Imagination, Ericsson, Epic Games, Oxford University and Verizon.

We will explore the impact on the end to end ecosystem, from the creative opportunities of 5G from the experience, broadcast to the rise of the real time pipeline.

The workshop is ideally designed for anyone in the broader marketing industry with an interest in 5G and the opportunity it holds for the sector. Detailed technology knowledge is not necessary as we will have experts on hand.

Programme: 

12:00 - Welcome and introductions
12:05 - Presentation: What is 5G? - Claire Harvey, Red Bee Media/UK5G
12:20 - Discussion panel and Q&A  
13:10 - Workshop session and feedback 
14:10 - Summary and final remarks
14:15 - Session ends

Discussion panel speakers: 

  • Rory Byrne - Business Director, Imagination/UK5G (Moderator)
  • Peter Marshall - Portfolio Marketing Manager, Ericsson/UK5G
  • Geoffrey Goodwin - Senior Director, Verizon Media/UK5G

  • Alistair Thompson - Head of Innovation Lab London, Epic Games/UK5G

  • Anton Christodoulou - Group Chief Technology Officer, Imagination

  • Vicki DeBlasi - Founder, Innovate Comms

Registration is now closed.

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