Market
5G for Marketing - unlocking the full potential
Posted by Iwona Wilk
Creative Industries
5 replies
In April, we delivered a 5G for Marketing webinar with:
- Rory Byrne - Business Director, Imagination/UK5G (Moderator)
- Peter Marshall - Portfolio Marketing Manager, Ericsson/UK5G
- Geoffrey Goodwin - Senior Director, Verizon Media/UK5G
- Alistair Thompson - Head of Innovation Lab London, Epic Games/UK5G
- Anton Christodoulou - Group Chief Technology Officer, Imagination
- Vicki DeBlasi - Founder, Innovate Comms
Questions from participants will be posted below with answers from the panellists. Please share your thoughts.
Comments
Director
Can 5G support a pure cloud phone without need for a local storage on the mobile devices given the speed and latency of 5G?
1 reply to this comment
Portfolio Markering Manager
EDGE Computing is a fundamental element of 5G and this minimises the processing and power of devices by centralising the use of bandwidth heavy applications or servcies.
0 replies to this comment
Thank you for the information, really mind blowing! I am a management consultant and already leverage the online interacting tools like Zoom and Slack for a couple of years. Very impressed and productive! I love what Vicki mentioned about that the 5G will be a blank canvas. Any more suggestions or thoughts regards to the big picture of content creativity industry? How imaginative we need to be to fit in the 5G world?
0 replies to this comment
How will we continue to inspire consumers and enterprises in 2021 when 5G will start to be experienced - in a wider footprint - with (BW-limited) 700MHz FDD?
1 reply to this comment
Portfolio Markering Manager
From my perspective 5G and the services or applications it supports are very much dependent on the spectrum it utilises. With the long wavelengths these are suitable for longer range solutions linked to such areas as agriculture and transport. In a fully interconnected 5G world all spectrums will benefit each other and therefore they should not be considered in isolation.
0 replies to this comment
Partner
I think the bigger challenge will be "how will companies and organisations across all sectors be able to engage with 5G, eg not just a G handset, but by building applications that are available nationally?" - welcome thoughts here. - How business leverages 5G. - Also how NHS builds apps that need 5G.
0 replies to this comment
As so many large companies are slow and cumbersome, what is the best way for an ambitious, future-thinking marketer to find a job which places 5G at the centre of their role?
0 replies to this comment