Rory Byrne

Business Director


About Rory

Rory defines the business strategy for Imagination's Immersive studio. From insight and strategy to approach and justification against the business goals.

He has extensive experience across emerging, experiential and immersive technologies across the XR landscape‐ Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR), Artificial Intelligence (AI).  Allowing unique insight into both the production & business use for the technology.

Rory has over 8 years’ experience in defining, developing, articulating and proving-out transformational projects. Working with a wide range of clients; Google, Ericsson, Vodafone, Ford, Jaguar Landrover, and Ted Baker.


Rory is working for


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