Green Planet AR Experience Powered By EE 5G

• Government funding: £2,275,498
• Total project value: £4,409,162
• Location:  London & South West
• Project Finished: 1st April 2022

Augmented Reality (AR) app for mobile phones

The project demonstrates additional ways that 5G benefits the public by creating a groundbreaking and entertaining augmented reality (AR) app for mobile phones. This unique immersive experience offers an exciting new way for audiences of all ages to learn more about the natural world by streaming scientifically accurate plants and creatures streamed into a number of set locations around the UK. The consortium is led by immersive content company Factory 42 working in partnership with the BBC, EE and Royal Botanic Gardens Kew.

John Cassy, Founder and CEO of Factory 42 said:

“The importance of protecting the planet has never been greater and the opportunity to use emerging technologies to engage audiences of all ages in environmental issues in new ways is hugely exciting. We’re delighted to have pulled together a unique consortium of world leading organisations and look forward to showing how 5G networks will enhance our everyday lives and our understanding of the world around us.”