Broadcasters are facing increasing pressure. Against a backdrop of reduced budgets and shorter timescales, viewers expect richer, higher-quality content. To engage a wider and more diverse audience, there’s also a demand—and desire—to create a broader range of content. Could 5G be the solution?
5G networks have the potential to transform the production and broadcast of content from sports, news and documentaries through to big-budget films, offering flexibility and freedom not yet experienced. Covid-19 pushed the agenda on remote production but 5G provides the means to embed this way of working for the long term, helping to reduce travel costs and facilitate more sustainable ways of working.
The viewing experience can also be enhanced—with highly immersive, personalised content delivered through augmented and virtual reality applications. 5G offers the potential to expand engagement, increasing scope for user-generated content, and remote collaborations with lower barriers to entry for individuals, community groups and small businesses.
Delays are unacceptable when covering sports, live events, the news or correspondent broadcasts, but 5G’s low latency ensures the network can comfortably rise to the challenge. Cable-free broadcasts also grant camera operators the freedom to roam and therefore cover a greater range of angles; and with network slicing, broadcasters can guarantee latency, bandwidth and quality, even at events with huge numbers of spectators.
So, what does this mean? Lower costs, more sustainable operations, richer and reliable coverage, and greater flexibility to cover less mainstream events and reach new, more diverse audiences.
Shooting documentary or film footage on location can be a hazardous and challenging affair, especially in areas that are not easily accessible by traditional broadband solutions. Beyond connectivity challenges, wired camera kits create hazards in particularly rugged environments such as a cliff-edge, or cave.
5G promises ubiquitous coverage, and wire-free camera operation drastically improves flexibility and range of shot, while providing safer operating environments when in the field.
Social media is of prime importance to live events, capturing scenes and footage that might not be possible through “official” means. 5G’s ultra-low latency enables seamless integration of user-generated content into production, with content streamed live to the cloud and picked up by production teams who can take care of progressional mixing and distribution.
Barriers are also lowered for micro-businesses and entrepreneurs who can use 5G to live stream unique content through platforms such as Twitch, Instagram Live, YouTube or TikTok. With 5G, get ready for professional-quality user-generated content at your fingertips.
Sustainability is a key consideration for all businesses and this, married with the desire to reach broader audience sets, creates a greater need for remote production capabilities than ever before. 5G, as part of a production suite including satellite connection and fibre injection point, can solve this challenge.
Instead of sending out production trucks or using in-stadium production rooms, content can be streamed in high-definition to production teams anywhere in the world, within minutes. As a result, fewer technicians are needed on-site and production teams can work across multiple locations: reducing costs, travel, and expanding capacity.
Audiences are demanding more personalised and sophisticated viewing experiences. 5G’s high bandwidth and ultra-low latency offers unparalleled opportunities for creating highly immersive, engaging and personalised content by way of augmented and virtual reality applications, real-time rendering and live AR blending.