5G IN ACTION: EXTENDING THE VIEWER EXPERIENCE

Where has 5G been used for extending the viewer experience?

EE’s 'Match Day Experience' is the UK’s most immersive sports viewing service. It uses 5G to enable augmented reality viewing, 360-pitch side spectating and the ability for fans to video chat with friends who are also watching the game. Viewers, both remote and in-stadia, can now control how they watch sports like never before. 

At the afterparty of the premiere of Star Wars: The Rise of Skywalker, 5G was used to enable guests to interact live with Sith troopers in real-time, with the actors portraying the troopers working in a remote location. 

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What’s more, the 5G Festival is a world-first showcase of creative talent blended with the power of advanced digital technologies. Audiences and artists will be able to seamlessly connect across continents, driving new experiences from the home as well as major venues such as the Brighton Dome and O2 Arena.

The Green Planet AR project is likewise developing a ground-breaking AR app, which will be available on standard mobile phones, maximising accessibility. 5G powered mobile edge computing will enable direct streaming of holographic videos of Attenborough, and high-resolution animations with plants.

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