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Smart analytics pays dividends across the customer lifecycle

    Report added by TM Forum on 3 Dec 2018
Smart analytics pays dividends across the customer lifecycle - New research report

Communications service providers (CSPs) have long recognized the potential of data analytics. Yet their early efforts to pull actionable intelligence from the oceans of data they have access to were largely unsuccessful.  The arrival of artificial intelligence (AI) – its machine learning subset in particular – has changed their thinking and approach.  Read this report to understand what CSPs see as the biggest drivers for deploying advanced analytics over the next two years and find out how and where BT, Globe Telecom, Vodafone UK, Sky, Telstra and MTN are using analytics to improve the customer life.  

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