- Government funding: £2,275,498
- Total project value: £4,409,162
- Location: London & South West
Augmented Reality (AR) app for mobile phones
The project will demonstrate additional ways that 5G benefits the public by creating a groundbreaking and entertaining augmented reality (AR) app for mobile phones. This unique immersive experience will offer an exciting new way for audiences of all ages to learn more about the natural world by streaming scientifically accurate plants and creatures streamed into a number of set locations around the UK. The consortium is led by immersive content company Factory 42 working in partnership with the BBC, EE and Royal Botanic Gardens Kew.
John Cassy, Founder and CEO of Factory 42 said:
“The importance of protecting the planet has never been greater and the opportunity to use emerging technologies to engage audiences of all ages in environmental issues in new ways is hugely exciting. We’re delighted to have pulled together a unique consortium of world leading organisations and look forward to showing how 5G networks will enhance our everyday lives and our understanding of the world around us.”
Organisations participating in this project
Creative IndustriesFactory 42 is a multi-award winning immersive content and experience studio on a mission to reimagine entertainment. Learn more...
Broadcasting & Media TechnologiesBBC Studios is a British television and radio production and distribution company. It is a commercial arm of the BBC, bringing together the majority of BBC Television's former in-house production departments; Comedy, Drama, Entertainment, Music & Events, and Factual Learn more...
EE is a British mobile network operator and internet service provider, which is a brand within the BT Group. Learn more...
The Royal Botanic Gardens, Kew is a world-famous scientific organisation, internationally respected for its outstanding collections as well as its scientific expertise in plant and fungal diversity, conservation and sustainable development in the UK and around the world. Learn more...
Broadcasting & Media TechnologiesFilm production company Learn more...
Creative IndustriesRevolutionary volumetric production studios for next generation digital humans, XR content, and virtual production. Learn more...