- Government funding: £1,307,972
- Total project value: £2,334,844
- Location: London
The project will deliver next generation viewing experiences for event spectators by providing live multi-angle HD video streams and interactive content from the event direct to devices in stadia and across the UK. The end goal is to demonstrate consumer demand and deliver the business case to enable 5G-powered sporting events in the near future.
Brendan O’Reilly, CTO at O2 Telefonica said: “We are excited to play our part in the development of this groundbreaking initiative, working with industry specialists to create something innovative and exciting that will not only enhance our customers’ experience at events, but add a whole new and exciting dimension to live sports.
More About 5G VISTA Project
Video in Stadia Technical Architecture (VISTA) will aim to take full advantage of 5G New Radio, enhanced Mobile Broadband, and 5G broadcast services, trialled with LTE FeMBMS, to showcase new and exciting in-stadia digital experiences. This collaboration brings together complementary skills, knowledge and experience from across the whole mobile media delivery ecosystem, from devices to networks to broadcast to content and venues.
The following companies have joined together to test and demonstrate the technical feasibility and the business potential of the FeMBMS features in 5G:
- Digital Catapult for the 5G testbed network, validation of the business cases and assessment of further applications and market verticals
- DTG as project management, coordination and collaboration with the creative industries
- GWS for consumer research from an MNO perspective
- Rohde & Schwarz to provide equipment, systems and expertise for a multicast/broadcast overlay network based on FeMBMS
- O2 as a Mobile Network Operator and will provide 4G & 5G network solutions for the project and have a strong link to live sport, and music experiences will provide the final showcase venue.
DTG and partners plan to provide enhanced interactive viewing experiences direct to devices in stadia and at other select locations, using 5G broadcast, also known as FeMBMS: further enhanced multimedia broadcast multicast service.
"The objective of the consortium's VISTA (Video In Stadia Technical Architecture) project is to test and demonstrate consumer benefits and technical feasibility of using 5G FeMBMS technology."
This collaboration brings together complementary skills from across the whole mobile media delivery ecosystem from devices, to networks to broadcast, to content and venues. The consortium has strong pre-existing relationships built on successful R&D work and 5G trials.
It will also demonstrate how 5G broadcast can reduce carbon footprint by reducing the number of base stations and the amount of spectrum needed to deliver content to mass audiences.
Organisations participating in this project
O2 is a telecommunications services provider in the United Kingdom, owned by the Spanish multinational Telefónica, and is headquartered in Slough. Learn more...
Rohde & Schwarz develops, produces and markets a wide range of electronic capital goods for industry, infrastructure operators and government customers. Learn more...
Creative IndustriesDigital Catapult supports and promotes digital innovation and transformation to drive growth in the UK economy. Learn more...
To make digital TV work in the UK today and into the future, you need all the right people around the table. Learn more...
Global Wireless Solutions, Inc. defines the industry standard for network benchmarking, analysis and testing. Learn more...