The report highlights that landline call volumes fell back significantly. The total volume of outgoing calls from fixed lines decreased in 2021, down by 6.4 billion minutes (14%) to 40 billion minutes. Total fixed and mobile call also volumes fell by 9.5 billion minutes (4%) and that the UK search market revenues increased by £3.2bn (38%) in 2021.
Damian Hanson, Co-Founder & Director of cloud-based phone system CircleLoop, offers the following comment for immediate publication on the findings:
“It’s not surprising that traditional landlines are in decline and what we are witnessing here is the end of an era and a shift to digital communication services. With the rise of a faster and more reliable network in 5G, faster connectivity to the workplace and home coupled with innovations in mobile and cloud-based telephony, the rigid and traditional offering of landlines cannot compete or meet the demands for flexibility that consumers and businesses alike demand of telecoms today. The world is moving on and the time of hardwire telephones is coming to an end.
“The report highlights that since the start of the Coronavirus pandemic, the use of online communications services has increased. We have seen this to be true. We continue to see strong demand for cloud-based phone systems like ours because they provide complete flexibility and can be used over the internet from anywhere, at any time, complementing a remote or hybrid working business model. These flexible communication methods are the future and one day soon we can expect landlines to be little more than fond memories and museum items.”
You can download the report here.