Creative Industries The organisations

Factory 42

  • New Wing, Somerset House, Strand, London WC2R 1LA
  • Size: Small business (i.e. employing less than 250 people)
  • Sector: Creative Industries

We mix the best talents from the worlds of film, television, games and performance with the smartest technical minds to deliver premium experiences across virtual reality, augmented reality, and other forms of immersive content. Credits include the critically acclaimed Hold the World with David Attenborough VR experience enabling audiences to explore unique aspects of the Natural History Museum’s collections, as well as Painting the Future in partnership with the Royal Academy which won Best VR Experience at the Broadcast Digital Awards, and an immersive version of English National Ballet’s acclaimed Giselle choreographed by Akram Khan. 

Most recently we launched 42 Kids, a new kids content studio creating immersive content for the digital educational market, across all age ranges and subject areas. Credits include My Dino Mission AR in partnership with the Natural History Museum and My Robot Mission AR in partnership with the Science Museum Group as well as Sky and the Almeida Theatre - two new free cutting-edge AR apps for children providing them with fun science-based learning while at home as an innovative response to coronavirus and funded by UK Research and Innovation. They have been regularly featured in App Store’s ‘Hottest Apps to Try’ and ‘New Apps We Love’ lists and praised as ‘two brilliant whizzy mobile apps for children’ by the Daily Mirror. 

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Factory 42 Testbeds & trials

Factory 42 Key Contacts
  • Alyssa Bonic
    Head of Audience & Commercial Development
    Factory 42
  • Andrew Sheldon
    Technical Solutions Manager
    Factory 42

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